Brand Identity for Aviation Fundraising
Brand Identity for Aviation Fundraising
Brand Identity for Aviation Fundraising
Run The Runways 2025 was a month-long virtual challenge uniting the aviation community to raise funds for mental health and expanded airside access to AEDs and training, delivered through a cohesive brand identity and campaign toolkit spanning digital and physical touchpoints.
Run The Runways 2025 was a month-long virtual challenge uniting the aviation community to raise funds for mental health and expanded airside access to AEDs and training, delivered through a cohesive brand identity and campaign toolkit spanning digital and physical touchpoints.
Run The Runways 2025 was a month-long virtual challenge uniting the aviation community to raise funds for mental health and expanded airside access to AEDs and training, delivered through a cohesive brand identity and campaign toolkit spanning digital and physical touchpoints.
Role
Brand Designer
Marketing
Tools
FigJam
Adobe Creative Cloud
Canva
Team
Marketing Assistant
Timeline
May '25 - July '25
Role
Brand Designer
Marketing
Tools
FigJam
Adobe Creative Cloud
Canva
Team
Marketing Assistant
Timeline
May '25 - July '25
The CHALLENGE
Connecting the Skies for Heart Health and Wellbeing
Run The Runways 2025 was designed to unite the aviation community in a fun, engaging way while raising awareness and funds for crucial heart health initiatives, including more airside AEDs and heart health training. The project required creating a full brand identity and toolkit that would work seamlessly across digital and physical channels, ensuring participants could feel part of a connected, supportive community throughout the month-long challenge.
I developed a complete visual language, including:
Logo suite
Colour palette
Social media templates
Calendars
Participant t-shirts
All reflecting the core values of Heart Health, Community Spirit, Positivity, and Resilience. The toolkit guided messaging, encouraged engagement, and made the experience tangible both online and offline, helping participants track their virtual runway runs while celebrating milestones and fostering a sense of togetherness.
From conceptualising the campaign to designing assets for both awareness and participant engagement, the project showcases how thoughtful branding can amplify fundraising efforts, encourage community participation, and communicate a serious cause in an uplifting and motivating way.
Run The Runways 2025 was designed to unite the aviation community in a fun, engaging way while raising awareness and funds for crucial heart health initiatives, including more airside AEDs and heart health training. The project required creating a full brand identity and toolkit that would work seamlessly across digital and physical channels, ensuring participants could feel part of a connected, supportive community throughout the month-long challenge.
I developed a complete visual language, including:
Logo suite
Colour palette
Social media templates
Calendars
Participant t-shirts
All reflecting the core values of Heart Health, Community Spirit, Positivity, and Resilience. The toolkit guided messaging, encouraged engagement, and made the experience tangible both online and offline, helping participants track their virtual runway runs while celebrating milestones and fostering a sense of togetherness.
From conceptualising the campaign to designing assets for both awareness and participant engagement, the project showcases how thoughtful branding can amplify fundraising efforts, encourage community participation, and communicate a serious cause in an uplifting and motivating way.
This deck walks through the full Run The Runways 2025 brand package, from initial research to the final toolkit. It shows how we translated the event’s core values into engaging assets that supported participants, amplified fundraising, and connected the aviation community throughout the challenge.
This deck walks through the full Run The Runways 2025 brand package, from initial research to the final toolkit. It shows how we translated the event’s core values into engaging assets that supported participants, amplified fundraising, and connected the aviation community throughout the challenge.
The full RTR '25 presentation deck can be viewed here: https://www.figma.com/deck/EZJaec2HY4HsXHRc3DiLqc
The CHALLENGE
Connecting the Skies for Heart Health and Wellbeing
Run The Runways 2025 was designed to unite the aviation community in a fun, engaging way while raising awareness and funds for crucial heart health initiatives, including more airside AEDs and heart health training. The project required creating a full brand identity and toolkit that would work seamlessly across digital and physical channels, ensuring participants could feel part of a connected, supportive community throughout the month-long challenge.
I developed a complete visual language, including:
Logo suite
Colour palette
Social media templates
Calendars
Participant t-shirts
All reflecting the core values of Heart Health, Community Spirit, Positivity, and Resilience. The toolkit guided messaging, encouraged engagement, and made the experience tangible both online and offline, helping participants track their virtual runway runs while celebrating milestones and fostering a sense of togetherness.
From conceptualising the campaign to designing assets for both awareness and participant engagement, the project showcases how thoughtful branding can amplify fundraising efforts, encourage community participation, and communicate a serious cause in an uplifting and motivating way.
This deck walks through the full Run The Runways 2025 brand package, from initial research to the final toolkit. It shows how we translated the event’s core values into engaging assets that supported participants, amplified fundraising, and connected the aviation community throughout the challenge.
The full RTR '25 presentation deck can be viewed here: https://www.figma.com/deck/EZJaec2HY4HsXHRc3DiLqc
The solution
feature 2
feature 2 desc
feature 3
feature 3 desc
The solution
feature 2
feature 2 desc
feature 3
feature 3 desc
THE SHOWCASE
showcase
THE SHOWCASE
showcase
More Work
You Might Like
More Work
You Might Like
More Work
You Might Like
More Work
You Might Like
More Work
You Might Like
More Work
You Might Like
